10 Years of Innovation in Beauty

About Deserve
Aesthetics

Norwich’s Secret to Ageless Radiance

ABOUT

At Deserve Aesthetics, everything starts with you. Your skin, your concerns, your expectations, and your comfort. Whether you are new to aesthetic treatments or already familiar with them, our role is to guide you clearly, safely, and honestly towards results that look natural and feel right for you.

We are a nurse-led medical aesthetics clinic, specialising in personalised, non-surgical treatments delivered by medically trained practitioners with extensive clinical experience. From your first consultation, you are listened to. Your goals are assessed properly, your options explained clearly, and your treatment plan designed around what will genuinely benefit you, not what is fashionable or overdone.

HERITAGE & VISION

With nearly three decades of combined medical and aesthetic experience, Jogita Dzerve brings a distinctive blend of clinical expertise and aesthetic insight to Deserve Aesthetics. Qualifying as a Registered Nurse in 1996 and undertaking formal aesthetics training early in her career, her background spans acute hospital care, A&E, and advanced aesthetic practice, ensuring every treatment is grounded in safety, anatomy, and sound medical judgement.

As a qualified Nurse Prescriber and Advanced Nurse Practitioner, Jogita independently assesses, prescribes, and delivers treatments with a clear focus on natural enhancement. Her vision is centred on ethical, evidence-based care that enhances without changing identity.

NORWICH CLINIC

With three conveniently located clinics across Norfolk, Deserve Aesthetics makes expert, nurse-led aesthetic care easy to access, without compromising on standards. Our locations in Wymondham (24 Cranes Meadow Way), Thetford (2 Station Road), and Norwich (175 Drayton Road) are designed to offer maximum convenience.

We welcome patients from all East Anglia and across Norfolk, Suffolk, and Cambridgeshire, including areas such as Attleborough, Dereham, King’s Lynn, Bury St Edmunds & Cambridge. Choose the location that works for you and experience aesthetic treatment that is accessible, considered, and genuinely centred on your results.

Addresses:

175 Drayton Rd, Norwich NR3 2AA

24 Cranes Meadow Way Wymondham NR18 9GH

2 Station Road, Thetford IP24 1AH

EXPERTISE IN BEAUTY & ADVANCED AESTHETICS

Our expertise includes anti-wrinkle injections for common facial lines and lifts, dermal fillers for lips, cheeks, jawline, chin, nose, and tear troughs, plus skin boosters such as Profhilo and targeted chemical peels for pigmentation, acne and skin renewal. Treatments are supported by advanced technologies including RF microneedling, HIFU, Focus Dual, and LPG endermologie to improve firmness, texture, and skin quality.

Our body & wellness treatments offer effective, surgery-free solutions for contouring and skin tightening. We treat areas such as the neck, arms, abdomen, and décolletage, alongside Aqualyx fat-dissolving injections for targeted shaping. IV drip therapies, including Vitamin C, B Complex, Glutathione, Iron, Magnesium, and Amino Acids, complement aesthetic results by supporting skin health and wellbeing from within.

QUALITY, SAFETY & CARE

Quality and safety are the foundation of every consultation and every treatment delivered at Deserve Aesthetics. With decades of combined medical and aesthetic experience, all care is led by clinically trained professionals who understand anatomy and risk assessment. From your first appointment, you are thoroughly assessed, and fully informed, ensuring treatments are recommended because they are right for you.

We operate within a fully regulated medical framework. Deserve Aesthetics is a Care Quality Commission (CQC) registered provider, is accredited by Save Face, and aligns its clinical standards with the British Association of Cosmetic Nurses. These accreditations exist to protect patients, and we take them very seriously. They reflect our commitment to ethical practice, evidence-based treatments, and a level of client care that prioritises safety, transparency, and long-term outcomes.

Why Choose Us?

Proven Expertise & Legacy

Highly Qualified Team

Uncompromising Quality & Safety

Award-Winning Client Care

Book Deserve Aesthetics!

Book your consultation and discover treatments designed around you.

Our Testimonials

Discover why clients choose us, in their own words.

Lucy Robinson

39 days ago

Great Experience at Deserve Aesthetics I recently had the NAD+ IV infusion at Deserve Aesthetics and was really impressed with the experience. From the moment I arrived, the team were friendly, professional and made me feel completely at ease. The treatment was explained to me clearly beforehand, and I felt that all my questions were answered without feeling rushed. The clinic itself was lovely and very clean, and the whole experience felt relaxed and well organised. I’m really pleased I decided to give NAD+ IV therapy a try and would definitely consider having the treatment again. I’d happily recommend Deserve Aesthetics to anyone looking for a professional and welcoming experience.

Sarah McS UK

203 days ago

Excellent care and treatment. Friendly and always happy to answer questions. Highly recommend.

Smart skin Expert

207 days ago

I had an LPG body treatment with Jogita and I couldn’t be happier with the experience. She is incredibly professional, knowledgeable, and attentive throughout the entire session. From the initial consultation to the treatment itself, she made me feel completely comfortable and well cared for. Jogita explained the procedure clearly, ensured I understood the benefits, and tailored the treatment to my specific needs. Her attention to detail and genuine care really stood out. You can tell she is passionate about what she does and truly prioritises her clients’ results and wellbeing. The treatment itself was relaxing yet effective, and I already feel and see the difference. I would highly recommend Jogita to anyone considering LPG body treatments — you’ll be in expert hands.

Ems

242 days ago

Great Wrinkle Injections I liked two things most of all. Jogita’s expertise and approach. Her consultation was incredibly thorough and honest. She set realistic expectations and focused on natural looks. Her technique during the injections was gentle and precise. My forehead and frown lines have softened beautifully without any "frozen" appearance. I simply look refreshed and like a more rested version of my self. I have already recommended Jogita at Deserve to close friends. For anyone in Norwich considering wrinkle injections and wanting a safe, natural-looking result from a true professional, this is the place to go. The entire experience deserves the highest recommendation if you ask me.

Sigita May

246 days ago

Came across this lovely lady years ago and keep going back for more and more different treatments. Lovely and friendly service. You are in safe hands.

RosieW-203

256 days ago

From start to finish, my experience at Deserve Aesthetics was excellent. The clinic is clean, professional and welcoming. I had skin boosters and my skin looks fresher and healthier already.

Emilė Čaplikaitė

260 days ago

I will definitely come back and it is a very good experience, he knows his job.

Samantha Lowthorpe

270 days ago

Jogita is friendly, knowledgeable and always happy to help I’m so happy with all the treatments I have had… she is amazing

jolita cesoniene

270 days ago

“I had 10 LPG treatments – I’m very, very satisfied. The results are visible, I followed Jogita’s recommendations and… -6 cm from my waist. I’m really happy with my results. Now I’m having another 10 LPG treatments for other areas of my body – everyone notices the difference. I’m incredibly grateful to Jogita and give the highest recommendations. For those who are hesitating – consult with Jogita, she will answer all your questions. I recommend 100%.”

GiotaA

284 days ago

I recently visited Deserve Aesthetics with my two daughters. I had anti-wrinkle injections, and my daughters had laser treatments. We were all extremely happy with the service. Jogita was so friendly and professional, making us feel completely at ease. The treatments were excellent, and the results exceeded our expectations. Highly recommended, we will definitely be returning!

ComineD

289 days ago

I highly recommend this clinic and its wonderful team! I recently had a Diode Laser Hair Removal treatment, and the entire experience exceeded my expectations. Booking was effortless, the clinic has a warm and welcoming atmosphere, and the results truly speak for themselves.

SophiaRo

290 days ago

Highly recommend Deserve Aesthetics! My anti-wrinkle injections look soft and natural, not frozen at all. The practitioner took the time to understand exactly what I was hoping for. You can really tell they prioritise safety and high standards.

Saidana Kaupaite

787 days ago

Simona Gradeckyte

788 days ago

Very professional, recommend ????

inga laikunaite

788 days ago

I highly recommend anticellulite treatment!!! After 5 treatments I see perfect results! I'm so happy, that I can wear short dress already! ???? ???? Best recommendation!